The Word by William Lane
Transit Lounge, 2018. ISBN 9781925760088
(Age: Adult - Senior secondary) As its title suggests, this novel is
centred on the human construction of language, specifically
reflecting on the way in which words form our thoughts and our
speech, thus affecting our consciousness in terms of how we perceive
both word and meaning. Starting off with a group of people who form
a new cult, The Word, led by Kenric, previously a very successful
and innovative advertising guru, this group of like-minded
individuals are portrayed by the writer as obsessively attached to
words and meaning.
Lane structures his narrative to plunge us into the busy world of a
large city and then moves the narrative to the balmy beach-side
where this cult chooses to live. It seems that they must not just
follow that leader, as we see in the bible stories, but actually
live with him, worshipping at his feet as it were. The house and its
environs are of secondary concern to the first group of rather
dissimilar individuals who seem to prefer to listen, rapt, to the
leader, and to participate in long discussions about words.
This man is more recently recognized for his brilliance in the
advertising world, particularly for his unusual aptitude for the
imaginative creation of slogans and inspired choice of words. What
becomes important to the group is living together and discussing
meaning, importance, structure and variations on words, in the
ordinary speech of everyday life, and in the meanings we attribute
to all language.
Lane deftly elicits a response in us that mirrors that of some
members of the group who become tired of the inane behaviour of some
characters. At the heart of the novel is the brilliant wordsmith,
Kenric, who leads the way like a new messiah, and is suitably
worshipped for his clever and apt use of words, both in his previous
work in advertising, where he was phenomenally successful, and in
his leadership of The Word.
Odd, satirical and rich with wisdom, this satire on the modern world
of the 'idea', albeit this time a cult of word-worshipping, and
indeed of the worshipping of the imaginative wordsmith, shows both
sides of the world of ideas: that of the inventor, who, one
character said, 'threw it all away for an idea', and that of his
followers, the acolytes. This insightful novel would be more likely
to appeal to older readers, as there is little action and much talk,
which is, after all, the very point of The Word.
Liz Bondar